Victoria Square House in Birmingham will be the new hub for national tourism agency VisitBritain/VisitEngland.

The agency – which raises Britain’s profile worldwide as a visitor destination and develops England’s visitor economy – made the announcement on Tuesday 12 March during a VisitEngland Advisory Board (VEAB) meeting, held at St Mary’s Guildhall in Coventry. It follows the news last July that VisitBritain/VisitEngland had selected Birmingham for its new hub office.

Victoria Square House will become VisitBritain/VisitEngland’s hub from April. The venue is located in the civic heart of Birmingham, close to New Street station, Bullring & Grand Central shopping centre, Birmingham Town Hall and Birmingham Museum & Art Gallery. VisitBritain/VisitEngland will operate its hub out of offices located in the Gambling Commission’s premises in Victoria Square House.

VisitBritain/VisitEngland picked the West Midlands for its new hub thanks to the region’s strong international and UK transport links, availability of local talent and the successful transition of other government departments and private sector companies to the area.

The West Midlands Growth Company, the region’s investment promotion and destination management agency, supported VisitBritain/VisitEngland throughout the competitive national process to select a new hub office in England.