Cadbury World in Bournville, Birmingham, will burst open its chocolatey doors this week to unveil its biggest shop yet, with its largest range of Cadbury products ever and freebies for the first guests who visit.

Just in time for Christmas shopping, the new store in the heart of Bournville has more Cadbury lines under one roof than any other store in the UK, with no-less-than 350 product lines and 50 special edition Christmas ranges.

The Cadbury World shop first opened 34 years ago, so, in celebration of the brand-new opening, the first 200 shoppers to visit on Thursday 21 November will receive a free 180g bar of Cadbury’s most iconic chocolate, the ever-loved Cadbury Dairy Milk bar. All the classic confections including Cadbury Dairy Milk, Toblerone, Crunchie, Flake, Marvellous Creations and plenty more are available in the store. Guests will also find a host of exclusive handmade chocolate products from Christmas trees, to teapots, to footballs – all made on site and hand decorated by the talented Cadbury World chocolatiers.

Also, at Cadbury World this Christmas, Santa’s Stage Show returns running weekends from Saturday 23 November to Sunday 22 December plus 23 and 24 December. Guests can join Santa and his trusty elf, Jingle, for his live show and experience a sleigh-full of cheer.

This year Cadbury World has received £8 million investment from Merlin Entertainments. This new shop opening is part of the investment which also includes other refurbishments and new chocolatey zones, including the Have A Go zone, new Cadbury Chocolate Quest ride, Bournville Experience and more.

For more information and to book tickets, please visit: cadburyworld.co.uk