Birmingham-based independent brewery Attic has launched in Sainsbury’s stores across the Midlands, marking a significant step in making its beers more widely accessible while staying true to its local roots.

Founded in Stirchley, Attic has built a reputation for producing high-quality, modern and traditional beers with a focus on balance, flavour, and drinkability. With beer brewed on site in Stirchley, freshness and consistency are a key part of their approach.

To celebrate the launch, Attic is introducing a customer-focused campaign designed to connect supermarket shoppers with the brewery’s taproom experience.

From 1 until 30 June, customers who spot Attic beers in Sainsbury’s are encouraged to take a photo and share it on social media, tagging @AtticBrewCo and highlighting the Sainsbury’s store they purchased from. As part of the campaign, customers can also bring their Sainsbury’s receipt into the Attic taproom in Stirchley or The Barrel Store in the Jewellery Quarter, Birmingham to receive a free pint of one of the brewery’s core beers.

For those unable to visit in person, customers can email a copy of their receipt to shop@atticbrewco.com to receive a 20% discount code for use on the Attic web shop.

This initiative aims to celebrate the journey of Attic beer from brewery to supermarket shelf, while rewarding customers and encouraging them to engage more closely with the brand.

Intuition Pale Ale and Orders Hazy IPA are now available in selected Midlands’ Sainsbury’s stores.