Following the launch of its Gift Like You Get Them campaign, Boots has opened the doors to its third and final Christmas Bootique in Birmingham. ‘The What To Buy The Strange Moody Tweenager Formally Known As Your Little Angel’ Bootique is a one-of-a-kind pop-up, full of exciting gift ideas and experiences for tweens - open for just one week (12 - 18 December).

Designed for the kids who no longer write letters to Santa, and spend all their time trying new Snapchat filters or perfecting their Tik Tok moves, Boots invites you to step into an Instagram-friendly world where you and your tweenager can get the perfect selfie together and find their dream Christmas gift.

A rainbow-puking emoji will immerse you into a tween’s dreamland – a brightly-coloured universe filled with gift ideas. Choose from five different emojis that represents your tween to discover a specially curated kit containing a selection of gifts to match their mood.

Birmingham Bullring Shopping Centre was chosen as the perfect spot for the Tweenager Bootique after a research survey revealed that Birmingham is the ‘Tween Capital of the UK’ with 45% more tweens compared to the national average.

The first 50 people through the door will receive a free goody bag, including products from the Florence by Mills and Harry Potter ranges at Boots. On the 14th December one of the largest Tween YouTubers in the UK @Ruby_rube will be doing a meet and greet for fans and selecting her favourites products from the Bootique.

Boots is launching hundreds of ‘Bootique’ gift edits, curated around different personalities and interests, so that you can find the right gift for the very different people in your life. They will appear in Boots stores, as well as online and on social media channels. For those who miss the pop-up, the product curation will be available to customers nationwide in over 350 Boots stores and online in the run-up to Christmas.

The ‘What To Buy The Strange Moody Tweenager Formally Known As Your Little Angel’ Bootique is open from the 12 – 18 December, located at Bullring, Ground Level Moor Street, Birmingham B5 4BU [Opposite to Debenhams]

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