A brand new O2 Bluebar has opened at O2 Institute Birmingham, offering visitors a vibrant, premium space to socialise and elevate their live music experience.

Open to all visitors, O2 Bluebar also offers exclusive perks for O2 mobile and Virgin Media broadband customers through Priority, including buy-one-get-one-free drinks offers*, complimentary photo booth prints and free device charging.

Known as O2 Institute Birmingham since 2015, the venue has been a cornerstone of the city's live music and club scene for decades. Originally synonymous with rave culture and drum'n'bass in the 1990s, the iconic venue has hosted a diverse range of artists over the years, including Pink Floyd, Joni Mitchell and Arctic Monkeys.

The new O2 Bluebar will be available at all upcoming shows, with artists including We Are Scientists, Slayyyter, Professor Green and Melanie C set to perform at the venue during the remainder of 2026.

As well as accessing O2 Bluebar benefits through the Priority app, O2 mobile and Virgin Media broadband customers can also secure tickets to shows at O2 Institute Birmingham up to 48 hours before general sale through Priority Tickets.

Priority members can also enjoy a range of additional venue benefits, including access to a Priority queue (plus up to three guests) and free cloakroom facilities.

For more information, visit the O2 Institute Birmingham website.