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Birmingham Hippodrome has announced that it will remain closed until Monday 2 November as a result on the ongoing Covid-19 pandemic.
In a statement, the theatre reiterated the devastating effect that the current situation is having on the live entertainment industry, especially for charitable organisations like the Hippodrome which don't receive any regular revenue subsidy. Almost all income to the theatre comes from ticket sales.
With health and safety of staff and visitors paramount, the theatre is unable to see a financially viable way to reopen while social-distancing measures are still in place.
Hippodrome Artistic Director and CEO, Fiona Allan, is part of the Events & Entertainment group of the Cultural Renewal Taskforce announced by Culture Secretary Oliver Dowden, and it's hoped that a time frame for a safe reopening can be established soon.
The Hippodrome, like many other theatres across the country, will make a decision over the next four to six weeks as to whether continuing with its Christmas pantomime season will be financially viable.
To survive this crisis, the theatre and live entertainment industry will need substantial relief from government, as the loss of Christmas seasons will see many theatres permanently close.
All ticket holders affected by the extended closure period will be contacted directly by the Birmingham Hippodrome sales team. The theatre is working with producers to secure rescheduled dates where possible.
For ways to support the Hippodrome during this time, the theatre is asking audiences to 'kindly consider an exchange, credit on account or a donation of some, or all, of the cost of the ticket to help secure Birmingham Hippodrome’s future'. The theatre also wishes to relay its thanks to audiences for their patience and on-going support at this time.
Click HERE for updates and details on the theatre's 2021 programme.
Posted on Fri 10 Jul
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