Selfridges Birmingham will be opening its very own limited-time Disney store for the festive season, full of Disney Parks treasures.

Having already opened pop-ups in London and Manchester stores, the Bullring pop-up will be open at Selfridges Birmingham from Monday 13 October, with many items on sale available outside the Disney Parks for the very first time.

On top of this, Disney and Selfridges’ ‘A Most Magical Christmas’ collaboration begins on 6 November. Inspired by timeless Disney stories and characters, with a series of in-store and online experiences, visitors are invited to embrace the timeless Disney adage: “You’re never too old to be young.”

There will be 18 enchanting Disney windows, over 60 brand collaborations (including limited editions of Disney favourites, specially commissioned fashion pieces, and unique gift ideas) and two bespoke Disney iterations of the iconic Selfridges yellow bag.

“With a shared history of imagination and creativity, it’s been a joy to dream up something this unique and special, working with some of the world’s best storytellers,” said André Maeder, Selfridges Group Chief Executive Officer. “We can’t wait to reveal more and share the magic with our customers.”

The partnership, more than two years in the making, is part of a rich history between the two iconic brands dating back to the 1950s, when Disney’s Alice in Wonderland and the Mad Hatter featured above the main entrance, followed by Peter Pan and then Mickey Mouse and Donald Duck in the 1960s and 1970s, respectively.

Tasia Filippatos, Global President Disney Consumer Products, says, “At Disney, we believe in the enduring power of storytelling to inspire joy, wonder, and connection - especially during the holiday season. Our collaboration with Selfridges allows us to share the magic of Disney through imaginative window displays, festive experiences, and unique products.”