Selfridges Birmingham will be opening its very own limited-time Disney store for the festive season, full of Disney Parks treasures.

Having already opened pop-ups in London and Manchester stores, the Bullring pop-up will be open at Selfridges Birmingham from Thursday 6 November, with many items on sale available outside the Disney Parks for the very first time.

On top of this, Disney and Selfridges’ A Most Magical Christmas collaboration begins on 6 November. Inspired by timeless Disney stories and characters, with a series of in-store and online experiences, visitors are invited to embrace the timeless Disney adage: “You’re never too old to be young.”

There will be 18 enchanting Disney windows, over 60 brand collaborations (including limited editions of Disney favourites, specially commissioned fashion pieces, and unique gift ideas) and two bespoke Disney iterations of the iconic Selfridges yellow bag.

The partnership, more than two years in the making, is part of a rich history between the two iconic brands dating back to the 1950s, when Disney’s Alice in Wonderland and the Mad Hatter featured above the main entrance, followed by Peter Pan and then Mickey Mouse and Donald Duck in the 1960s and 1970s, respectively.