Disney fans across Birmingham and the Midlands are set to get a brand-new shopping destination this summer, as Disney Store today announced the opening of a new location inside Selfridges Birmingham.

Opening in mid July, the new Disney Store space will bring an immersive Disney shopping experience to the heart of Birmingham, giving local fans and families easier access to official Disney, Pixar, MARVEL and Star Wars™ products.

The opening follows the hugely successful Disney Store festive pop-up inside Selfridges Birmingham last year, which proved a major hit with shoppers and highlighted strong demand for more in-person Disney shopping experiences in the region.

Designed for Disney fans of all ages, the new location will feature a curated range of apparel, accessories, stationery, plush toys, collectibles and dress-up collections inspired by some of Disney’s most-loved stories and characters.

Guests will also be able to shop seasonal launches, limited collections and opening promotions, while dedicated fitting rooms will help bring Disney inspired costume and roleplay ranges to life through an enhanced retail experience.

Further details surrounding official opening dates, launch activity and guest experiences will be announced closer to opening.