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F1® Arcade, the world’s first official Formula 1® simulator racing experience to put socialising at its core, has opened in Birmingham’s Chamberlain Square.

The first-of-its-kind experiential hospitality concept will be welcoming guests from 21 November to experience elevated social gaming, cocktails and food.

The 53 bespoke full-motion racing simulators have been uniquely designed by a leading simulator design company in conjunction with F1®, featuring motion and audio-visual effects to fully immerse guests in their races.

Guests can experience outstanding quality of food, with a globally inspired menu featuring hero dishes such as wagyu beef burgers, spanish seabass ceviche, and wild miso mushroom tacos. Among the extensive range of stylish drinks and an elevated cocktail menu inspired by F1®.

The ultra-modern backlit feature of the ‘Octane Bar’ bar radiates warm light across the space and and boasts a jaw dropping full size Formula 1 car suspended from the ceiling, decorated with a bespoke, hand-painted F1® Arcade livery - making it a one-of-a-kind attraction.

The venue also incorporates a range of cutting-edge tech features that enhance the experience including the innovative ‘Arcade Hub’ where guests can earn ‘Arcadians’ which can be exchanged for exciting products and experiences, from F1® GP Paddock Club tickets, to limited edition merchandise, to food and drink from the menus.

On Grand Prix™ race weekends, F1® Arcade will host Watch Party experiences, further enhancing the excitement and camaraderie of the Formula 1® atmosphere. Weekend DJs will create an unforgettable vibe throughout the venue allowing guests to escape the ordinary and dive into a world of high octane, speed, and pure entertainment.

The brand’s launch in Birmingham will also see F1® Arcade set up a number of local neighbourhood projects with the aim of delivering long-term value to local charities, community groups and businesses.

For more information, visit: f1arcade.com/uk/birmingham