Stirchley’s own Attic Brew Co. brought a dose of festive cheer and local love to King’s Heath on Friday 28 November by surprising drinkers at The Hare and Hounds - buying everyone in the pub a pint.

The spontaneous giveaway was part of a celebration of Attic’s flagship pale ale, Intuition, a Great Taste award-winning beer known for its easy-drinking, vibrant character and its place at the heart of Birmingham’s craft beer scene.

Attic’s team arrived unannounced at the beloved local venue, instantly lifting the room as they treated customers to a free pint of Intuition. The gesture was designed to thank the local community for their ongoing support and to share the brewery’s passion for great beer in welcoming spaces.

“It felt like the perfect way to spread some joy and show appreciation for the people who make Birmingham’s beer community what it is,” said Sam Back, one of the founders of Attic Brew Co. “Intuition has always been about bringing people together, and surprising a pub full of people with a free pint felt exactly right.”

The Hare and Hounds, a well-loved venue in King’s Heath known for its live music, art community, and great beer selection, provided the ideal setting for the celebration.

This is the first in a series of community-focused initiatives from Attic Brew Co., who continue to champion inclusivity, connection, and craft beer across Birmingham. Follow their social media @atticbrewco for more information on similar events throughout December.