The highly-anticipated McArthurGlen Designer Outlet West Midlands today opens its doors to customers at 10am, providing shoppers across the UK with one of the country’s finest open-air retail and leisure experiences.

Located just 30-minutes from Birmingham, the £160 million centre offers up to 80 iconic brands in its first phase, with year-round savings of up to 60 per cent.

Underlining the centre’s excellent fashion credentials is a collection of sought-after international names, including Coach, Kate Spade, Hugo Boss, Levi’s, Lacoste, Tommy Hilfiger, Guess, Calvin Klein, Ted Baker, Reiss, Kurt Geiger, Gant, Radley and Joules, all set in an exceptionally designed shopping environment.

Completing the line-up of leading sportswear and athleisure brands are Adidas, Under Armour and Skechers, while Starbucks and Five Guys are the first much-loved food and beverage brands to open, with their restaurants overlooking the Mill Green Nature Reserve. Shoppers can also look forward to a host of exciting arrivals in the coming weeks, including the openings of Nike, Wagamama and Asics.

To ensure that all customers enjoy a memorable day out when visiting, the centre features a one-of-a-kind children’s adventure playground that’s adjacent to the nature reserve, as well as luxury guest amenities, a dancing fountain, a bespoke sculpture and a Changing Places facility.

Commenting on the opening, Centre Manger, Mike Thomas, said: “We’re open! It’s been a long time coming, but we’re up and running, and we are thrilled to welcome visitors from the local community, the region and even further afield. The pandemic has affected every aspect of life, so I’m delighted to be here today, seeing people start their new jobs, seeing visitors safely shopping and enjoying a day out, and seeing the start of what is going to be a shopping and leisure destination that provides our customers with one of the finest retail experiences around.”

To create a greener, more sustainable retail destination for customers to enjoy, the centre includes around 400 newly planted trees, along with solar panels, on-site beehives, a wormery, electric car charging points and bicycle parking. It also provides direct access to the adjacent nature reserve and its network of footpaths, encouraging local shoppers to visit on foot.

The centre is Bureau Veritas Safeguard Covid-19 certified, with a wide range of health and safety measures in place to keep customers safe and enhance their wellbeing. These include hand sanitiser stations throughout the mall, complimentary face masks available in guest services, social distancing signs in the centre, queue management systems and store capacity limits, as well as increased cleaning rotas.

Spanning 285,000 square feet in total over two phases, the centre will create 1,000 new jobs and support around £20 million of employment income each year. A partnership with Walsall College for a new training academy has helped connect local people to job opportunities with the various brands.

Bob Kean, Acting Managing Director for Cannock Chase Council, said: “Despite the global pandemic, McArthurGlen Designer Outlet West Midlands is open! It looks amazing and we’re immensely proud to have this designer outlet in our District. We look forward to the ongoing benefits it will bring to residents, the area and the local economy.”

Designer Outlet West Midlands is McArthurGlen’s seventh British centre, joining its leading destinations in Ashford, Bridgend, Cheshire Oaks, East Midlands, Swindon and York, and it is the group’s 26th location across Europe and in Canada. The arrival of the landmark shopping centre is a significant moment for McArthurGlen, as it marks the group’s first UK opening in over 20 years as well as a return to the market where it introduced the concept of designer outlet retailing in Europe with Cheshire Oaks in 1995.

The centre has been brought to life as a joint venture between McArthurGlen, Aviva Investors and the Richardson family.