The renowned beauty hall at Selfridges Birmingham is playing host to a series of events and masterclasses as part of the annual Live + Loud festival this September.

Live + Loud, the yearly celebration of the city’s cultural and arts diversity, takes place at the department store between Thursday, September 26 and Sunday, September 29 and will feature a host of beauty events, as well as family activities and exclusive brand events.

Sam Watts, General Manager at Selfridges Birmingham, said: “The brands in our beauty department have always pulled out all the stops when it comes to Live + Loud and this year is no exception, with celebrated make-up artists hosting masterclasses, product launches and special offers. Our annual festival will be a colourful and fun event again this year and we’re looking forward to welcoming our customers to it.”

Highlights of this year’s Live + Loud include an exclusive MC battle in conjunction with hip-hop DJ Charlie Sloth, a hip-hop and grime battle with HeavyTrackerz, one of the biggest grime producers, and a street dance event with world-class B-boys and local talent from Heart Work Studios.

The main beauty event will be the Big Beauty Party on Saturday, September 28. A fun-filled extravaganza, it will be hosted by on level 3 by Mother’s Meeting and will feature a live DJ set, refreshments and exclusive beauty experiences. Tickets for the Big Beauty Party are complimentary, but must be booked at: eventbrite.co.uk/e/live-loud-beauty-party-tickets-68975967977

The beauty hall will be buzzing with events and special offers during Live + Loud. There will also be a dozen exclusive masterclasses with some of the department store’s biggest make-up brands between Thursday, September 26 and Saturday, September 28.

Make-up and skin experts from brands including Dermalogica, MAC, Huda, Illamasqua, Kiehl’s and Charlotte Tilbury, including YSL’s celebrated make-up artist Fred Letailleur, will be hosting masterclasses that will focus on products and new lines as well as providing participants with tips on how to create perfect skin and on-trend looks. Anyone booking a ticket for a masterclass will receive a goody bag and refreshments, and the cost of the tickets will be fully redeemable against purchases made on the day.

Beauty customers can also take advantage of a number of special offers from beauty brands during Live + Loud - look out in store for prizes, personalised packaging offers and free goodies with purchases.

To find out more information about Live + Loud beauty masterclasses and to book, click here

For more information about all the  Live + Loud events, visit: selfridges.com/liveandloud