After months of speculation, Primark has finally confirmed that they are set to open a new store in Tamworth.

The popular fashion retailer had only recently denied that it would be opening in the Staffordshire town, saying, "Unfortunately, we don’t have immediate plans to locate a new store in Tamworth in the near future”.

Speaking to Birmingham Live, Andrew Barratt, chief executive of Tamworth Borough Council, said: “We welcome any retailer that will add to the vibrancy and sustainability of our regionally-renowned retail park as great news for the town.”

The store is set to open in Ventura Park, with the date yet to be confirmed.