Coventry City of Culture Trust’s vibrant new retail store, ticketing and information centre opens in the city centre from Friday 30 April.

The Trust has been working with partners to fit-out the unit at 31-35 Hertford Street over recent weeks to launch before the UK City of Culture year starts on 15 May, remaining open through to May 2022.

The store, which is open seven days a week, Monday to Saturday 10am-6pm and on Sunday 11am-5pm, is offering Coventry City of Culture merchandise – from clothing and postcards to exclusive, bespoke and artisan items by local makers – as well as providing a ticketing service and information on upcoming events. It will showcase and sell original artworks and products created by artists and makers from Coventry and Warwickshire.

The new location is also home to a studio for media broadcasts, a meeting space for visiting delegates from across the UK and beyond, and a refreshments offer, which will feature food and drinks made by Coventry businesses.

The store will be a hub for Coventry 2021 right across the year and will provide a place for the public to find out everything they need to know about the year as UK City of Culture.

Today at 10am the first tickets go on sale for Coventry’s year as UK City of Culture 2021 which kicks off on 15 May 2021.

More than 55,000 tickets will be available to buy for 15 events via the Coventry City of Culture website. The events take place at seven different venues across the city and represent around 3,500 individual admission times or shows. This is the first on sale date for UK City of Culture 2021 with further tickets being released throughout the year and into 2022.

Events include Turner Prize 2021 at Herbert Art Gallery, Like There's No Tomorrow at Belgrade Theatre, and Faith - a celebration and exploration of the many faiths that guide our lives at Royal Shakespeare Company.

For full event listings and to buy tickets, visit: