Rugby Borough Council has linked up with destination management organisation Shakespeare’s England.

The council is the organisation’s latest member and joins a host of other venues and attractions from across Stratford-upon-Avon, Warwick, Leamington, Kenilworth, Coventry and the surrounding areas. 
Among Shakespeare’s England’s other members are the Royal Shakespeare Company, Kenilworth Castle, Shakespeare’s Birthplace Trust, Mallory Court Hotel & Spa, the Coventry Belgrade Theatre, Coombe Abbey Hotel and Warwick Castle.

Rugby’s attractions will now be highlighted via the new partnership. These include the World Rugby Hall of Fame - where visitors can discover the sport’s origins - Rugby Art Gallery & Museum, the Benn Hall and Caldecott Park.

Commenting on the link-up, Councillor Jill Simpson-Vince, Rugby Borough Council portfolio for growth & investment, said: “Tourism has a major role to play in driving Rugby’s economic recovery from the pandemic, and with Coventry being City of Culture 2021 and Birmingham hosting the Commonwealth Games in 2022, we’re looking forward to working with our partners across Warwickshire and the wider region to maximise the benefits such major events can bring.”

Helen Peters, Chief Executive of Shakespeare’s England, said: “Rugby has some fantastic attractions, and we look forward to showcasing them to our audience and the tourism industry as a whole.”

For further information about Shakespeare’s England and its members, visit