“Life was tough growing up,” says online sensation Gary Powndland, the alter-ego of Wolverhampton laughter merchant Jack Kirwan. “My mom and dad popped out for a loaf when I was younger, which is quite an ordinary thing, but I realised as they were leaving that they were carrying suitcases. Straight away I thought to myself, ‘How much bread do they think we can eat?’”

Jack is very much enjoying his creation Gary’s moment (or several) in the sun, but his own career in comedy hasn’t always been plain sailing. “I’ve done my share of driving up to Newcastle for a 20 quid gig, getting back at 1am and needing to be up for work at five,” says Jack. “And then there was the time I played Edinburgh and basically died on my arse every night for a month!”

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