Merry Hill has announced the opening of Ben & Jerry’s first ice cream shopping centre kiosk, with the much-loved brand set to celebrate with free scoops for shoppers on Wednesday 6 May.

Located on Level 1 at Merry Hill, outside Pandora, the new 270 sq. ft kiosk officially opened yesterday, offering shoppers a delicious range of premium ice creams made with natural ingredients.

Celebrating the opening, Ben & Jerry’s offer a free scoop of ice cream to every visitor from 1 to 6pm on Wednesday 6 May. Giving shoppers the chance to discover a wide range of flavours, including all-time classics Chocolate Fudge Brownie and Cookie Dough alongside scoop shop exclusives like Cherry Garcia and Double Caramel Brownie, the promotion will run for one day only and will be limited to one scoop per person.

Jonathan Poole, centre manager of Merry Hill, said: “We’re delighted to welcome Ben & Jerry’s to Merry Hill, bringing another globally recognised brand to the centre and adding something truly fun and engaging for our visitors to enjoy. The launch of the brand’s first UK shopping centre kiosk is a fantastic milestone, and a day of free ice cream is the perfect way to celebrate.

“Events like this reflect our continued commitment to enhancing the visitor experience at Merry Hill. With exciting new brands, leisure attractions and ongoing investment across the destination, we’re focused on creating a vibrant, diverse place for people to shop, dine and spend time together.”

Chris Braeger, Head of Franchising, Ben & Jerry’s UK, added: “The decision to launch our first UK mall kiosk at Merry Hill was an easy one, given the destination’s vast catchment, high footfall and well-rounded, all-day experiential offer.

“To celebrate the opening, and welcome the community in true Ben & Jerry’s style, we will offer our Merry Hill fans the opportunity to try some of our euphoric cone-coctions on either a cup or a cone on Wednesday 6 May for free*. As our first shopping centre kiosk, we’re excited to make this a monumental moment for both Ben & Jerry’s and Merry Hill.”

Ben & Jerry’s kiosk is now open at Merry Hill. For more information, head to mymerryhill.co.uk.

*limited to one scoop on a cup or cone per person.