The landmark opening includes the first new Frasers store in the UK

In a first for the retailer, the 60,000sq ft development features all of the group’s key facias

The 34,000sq ft Frasers store houses a curation of new beauty, fashion, lifestyle, kids and home brands to the city, alongside an exciting restaurant offering

On Monday 12th April, Frasers Group will open the doors for the very first time to Frasers Wolverhampton, a 34,000sq ft retail destination in the heart of the city, which is the first new Frasers store in the UK.

Designed to be a place to meet, explore and shop; Frasers boasts a range of beauty, fashion, premium and contemporary accessories and designer childrenswear. Frasers will also feature homewares in an interactive Frasers House area of the store, and a vibrant new restaurant. 

Located in the Mander Centre, in a unit once home to a Debenhams, Frasers Group have invested millions to transform the building into a world-class premium shopping destination. For the first time, all of the group's retail brands have come together in one location seeing the 60,000sq ft space carved out to create multiple elevated stores, with Frasers at its heart and adjoining FLANNELS and Sports Direct stores with separate entrances.

Michael Murray, Head of Elevation at Frasers Group said: “This is a pivotal moment for the group as we open our first multi-fascia destination to feature a Frasers store. We are committed to raising-the- bar for retail and delivering aspirational stores with a focus on experience, brands and service; and Frasers Wolverhampton demonstrates our dedication to, and our vision for, the brands future. Not only are we opening brand-new flagship stores in some of the UK’s biggest cities, but we are also investing in elevated propositions in smaller towns like Wolverhampton setting the benchmark for regional retail and demonstrating the ambition and scale of our strategy. This new lifestyle proposition means residents of Wolverhampton no longer need to travel to Birmingham to seek the best luxury, fashion and beauty brands, and we hope they will welcome these much-needed additions to the city with open arms.”

Customers will enter Frasers through a marble façade into a sleek and modern beauty playground. With over 120 brands – from beauty powerhouses including Christian Dior, Clarins, NARS and MAC to innovative newcomers such as Natasha Denona and Uoma, and latest must-have international brands including Olaplex, Mario Badescu, Vapour, and Roen.

An independent advisor will offer consultations in a dedicated skincare area housing innovative skincare solutions. Alongside, a fragrance library will offer a best-in-class selection of fragrance from around the world and a digital state-of-the-art beauty hydration bar will offer complimentary water infusions tailored to compliment customers skincare routines.

In the heart of the store, customers will find coveted accessories from the world’s most sought after brands including COACH, Mario Valentino, DKNY and Michael Kors. In womenswear alongside leading global brands such as Barbour, Polo Ralph Lauren Calvin Klein, an impressive mix of the most current contemporary labels will include Kitri, Faithfull the Brand, Agolde, Sleeper and Cult Gaia. The store will also feature comprehensive women’s lingerie, footwear, loungewear and denim destinations.

Presented on the first floor of the store, Frasers’ menswear will boast fashion, shoes and accessories from some of the world’s leading brands including CP Company, Barbour, The North Face, Polo Ralph Lauren and Tommy Hilfiger. The menswear space will also have areas dedicated to loungewear, denim and footwear all offering a cohesive edit of wardrobe solutions.

In what is sure to become the ultimate destination for luxury childrenswear in the area, customers will find some of the world’s best-known brands including, Barbour, Juicy Couture, Hugo Boss and CP Company. A children’s footwear department will feature collections from MICHAEL Michael Kors, UGG, Timberland and Kickers to name a few of its many brands.

Customers can expect to be met by an Interiors Style Advisor who has been expertly trained to offer product and service knowledge and detailed trend advice to suit every customer brief. Brands will include Sofa.com Tom Dixon, Taschen and LSA.

Frasers has partnered with a leading London-based restaurant operator to open a modern brasserie- style restaurant on the second floor of the store. The on-trend eatery will open this summer in line with government guidance.

Councillor Ian Brookfield, Leader of City of Wolverhampton Council, said: “It is fantastic news that Frasers will soon be opening its doors in the Mander Centre. It shows how our city is agile in responding to the difficult challenges that city centres up and down the country are facing, especially during the pandemic. It also illustrates that confidence to invest in Wolverhampton remains high and will help us significantly improve the wider offer as we continue to develop ways to reimagine and reinvent our city centre. Most importantly it keeps jobs in the city.”