Disney Store has officially opened the doors to its brand-new store at Selfridges Birmingham today, giving Disney fans across Birmingham and the Midlands a new dedicated destination in the heart of the city.

The new store offers an immersive shopping experience where fans of all ages can explore a carefully curated range of official Disney, Pixar, MARVEL and Star Wars™ products, including apparel, accessories, stationery, plush, collectibles and dress-up collections inspired by some of Disney’s most-loved stories and characters.

The opening was marked with the iconic Disney Store Key Ceremony, which will also take place each day across opening weekend.

To celebrate the launch, Selfridges Unlocked members spending £50 or more in store from Saturday 1 -Sunday 2 August will receive a Disney and Pixar Toy Story Lotso plush keyring mystery box, while stocks last. Selfridges Unlocked is free to join.

Guests visiting the new store will also be among the first in the Midlands to shop the return of the much-loved Selfridges Plush Collection. The collection features the iconic yellow Disney Mickey Mouse and Winnie the Pooh plush, which return following a sell-out previous release.