The Midlands’ most visited retail and leisure destination, Bullring & Grand Central, is set to open the UK’s second ever Nike Rise concept store and the first outside of London.

The new store will take a 13,000sq ft unit on Rotunda Square near to the iconic Bull when it opens this winter. The concept, which recently launched across Asia and the US, will bring accessible in-store tech to its customers and feature several data-driven elements that are specifically tailored to be unique to its location to help shoppers make informed purchasing decisions.

Having just celebrated its 20th birthday, Bullring & Grand Central continues to transform to engage and excite new and loyal customers. In the run up to Christmas visitors can expect to see a host of new experiential brands and concepts at the destination including M&S, Lane7, Berskha, Pull&Bear, Footasylum and Watches of Switzerland.

For more information about Bullring & Grand Central please visit bullring.co.uk