A fast-growing city centre creative agency has completed an important ‘reimagining’ of Birmingham Pride 2025.

Studio 3.5, which was formed 12 months ago by creative and marketing specialists Laura Hanlon and Adam Smith, was brought in to reconnect the two-day festival to its roots and vital protest work.

The experienced team developed ‘No Pride without protest, no protest without Pride’ after a series of deep dive discovery sessions, giving equal weight to its activist roots, serious advocacy work and the joy of celebration.

A new campaign - ‘Pride Makes It Possible’ - captures the power of the Pride movement to bring people together, celebrate progress, and drive meaningful change and will be seen across social media, transport hubs and some of Birmingham’s most iconic locations, including Bullring Birmingham, the Aston Expressway, Birmingham Lights and Dartmouth Middleway.

This latest high-profile campaign marks a hugely successful first year for Studio 3.5, with revenues exceeding £100,000 and a client portfolio spanning Hippodrome London and Holden Copley to Rewritten and UK College of Hypnosis & Hypnotherapy.

“As a relatively young agency, we were delighted to be given the huge responsibility to rediscover what makes Birmingham Pride so special, a movement that does so much for the Midlands and raises so much money for charity that it rarely shouts about,” explained Laura Hanlon, co-founder of Studio 3.5.

“The team has really got to the heart of what the movement stands for and delivered what we believe is a creative campaign and new brand story that brings the organisation’s advocacy and activism to the centre of the celebrations.”

She went on to add: “Feedback has been superb from the ‘Pride’ community and the social media activity is already reaping dividends, with cost per click dropping by 16.7%, web conversion rates up 64% and cost per acquisition of ticket sales nearly cut in half.”

Studio 3.5 launched last year, although it has been in the making since 2022 after a group of talented brand strategists, paid media professionals and creatives decided there was an opportunity in the marketplace to offer a true ‘white glove’ service.

This means that all work completed by the Birmingham agency is completed by experienced experts, with additional specialists brought into deliver specific project objectives. The idea is to offer a different level of service to the big players in the marketing world, a service that is more agile, less red tape and comes with the freedom to flex ‘creative muscle’ to deliver measured results.

Laura went on to add: “We’re called Studio 3.5 because it takes 3.5% of the population to stand behind a cause for change to happen - that’s our mantra and our overwhelming philosophy.

“Birmingham Pride is a campaign that captures this spirit perfectly. It’s also a proud moment to contribute to such a powerful and joyful movement in our own city and being able to drive strategic change for an organisation that matters.

“It’s the culmination of a great first year for our business and we’re committed to continuing to grow and hire more fantastic local ‘creative and brand’ talent.”

For further information, visit: studio3point5.com