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Birmingham’s Utilita Arena hosts jaw-dropping events and the biggest names in music and comedy. Before the summer is out, everyone from Take That to Megan Thee Stallion are scheduled on stage. The venue offers a premium service - Amplify - which does what it says on the tin: it enhances, elevates and amplifies your experience. Booking through Amplify promises to make any show unforgettable.

Live entertainment has changed over the last five years, and audiences appreciate just how special seeing your icon on stage can be. Amplify gives everyone the opportunity to invest in their night and make sure they have the most incredible, memorable experience. Whether you want to party in style and luxury, relax in a spacious lounge with stunning views, or simply spend less time in the queue and more time with your friends, Amplify might just have something to offer.

Get an upgrade
For anyone who loves the atmosphere of a thousands-strong arena but hates standing in the inevitable queue, Amplify offers Bar and Hospitality packages. The price includes premium arena seating and access to a separate bar area (with its own toilet facilities) where you can be away from the crowds before the show and during the interval.

Pete Tong presents Ibiza Classics at the arena on Thursday 12 December. The Premium Bar Package grants access through a private entrance to the VIP Bar itself - so you can really enjoy your night and minimise time in the queue. The package also includes onsite parking and two complimentary drinks vouchers, for an extra budget bonus.

Dine in style
You can even make a night of it and order a meal with Amplify’s bespoke pre-show dining. Catering for everything from casual bar snacks to classy four-course dining, Amplify will provide the perfect food to complement your night, maybe even with a themed snack (garlic bread before seeing Peter Kay, anyone?).

Funnyman Mo Gilligan visits Utilita on Saturday 30 November as part of his world tour, In The Moment. Amplify provides a Tapas ‘Soul in a Bowl’ package for £180, which includes everything from the VIP Bar package and much more. For two hours before the show, you have access to an exclusive bar - with inclusive drinks - and Amplify’s informal tapas menu. You also have the option to order interval drinks in advance.

A taste of luxury
If you want a truly special experience, try the very best Amplify has to offer, by splashing out on an all-inclusive private balcony.

Private balcony Show Cubes accommodate up to 14 guests. Included in the price is your own cosy en-suite lounge, food & drink from your own bartender, and of course panoramic views of the arena. It’s sure to make your evening really special - and might just be the perfect location for an extravagant birthday bash or anniversary celebration.

If you’re more of a foodie, you might consider Amplify’s Club Hospitality Packages. Pet Shop Boys will be appearing at Utilita on Saturday 8 June, with Club Hospitality Packages starting at £385. You’ll get the best seats in the arena, a champagne reception, a bar with complimentary drinks, and table service in the private restaurant beforehand, in the interval, and even after the show is over. The package includes a sumptuous four-course dining experience to make your evening elite and unique.

For big fans of big shows, you might also want to consider an Amplify Membership, beginning at £250, with a dedicated account manager to ensure that you’re always getting the best service.

Membership offers priority access to events and guarantees the chance to purchase from two to 10 hospitality packages per show - depending on membership level - with a healthy discount. Reducing the cost of many hospitality packages ensures that members can continue to enjoy the best entertainment Utilita has to offer, in style.

Spaces to enjoy
If you fancy some elbow room and an incredible view, then a seat on the balcony will suit you down to the ground - or perhaps up to the ceiling! Amplify has three balcony lounges, each with a private bar, toilets and extra space to get up and dance if the mood takes you. You won’t miss out on the atmosphere either, with a spectacular view of the whole arena.

Take That will be performing in six epic shows at Utilita between Tuesday 14 and Monday 20 May. Balcony Packages start from £130, with amazing seats and a private lounge & bar area making for a much more relaxed experience.

The crème de la crème is the Amplify Premier Lounge: seats cost £200, which includes a ‘welcome’ drinks reception and access to the private bar for 30 minutes after the event - meaning that you can keep the party going while you wait for the crowds to disperse.

You can reach Amplify’s helpful team, who will talk you through all the options available, by calling 0344 338 0333 or emailing info@amplify.co.uk. Whether you want to up the party atmosphere or have a more intimate show experience, it’s worth considering Amplify to upgrade your night.  For all upcoming shows, visit amplify.co.uk