School’s out for the summer and kids across Shropshire are in for a (w)hole lot of fun with a tasty competition to design the doughnut of their dreams.

The winner of Planet Doughnut’s Design your Dream Doughnut competition will see their doughnut brought to life, with the winning design hitting stores as a limited edition flavour.

All profits from the sale of the limited edition doughnut will be donated to The Little Rascals Foundation, which provides help and services to children and their families with SEND needs.

Launched six years ago from founder Duncan McGregor’s family garage in Shrewsbury,  Planet Doughnut is well known for its inventiveness and quirky flavour combinations with an ever-changing menu of over 100 varieties. The firm now has eight stores across the Midlands and the North West, including its original site in Shrewsbury and a store in Telford, as well as offering nationwide delivery.

“We’re always looking to create something that's just a little bit out of the ordinary at Planet Doughnut and there really is no limit to a kid's imagination. So that’s exactly why we want young people to help us come up with our next designs.

And, when it comes to toppings, fillings and flavours, the sky really is the limit, explains Duncan: “We’ve all thought about what our ultimate sweet treat would be, whether that’s something that’s stuffed with our favourite fillings, or topped with our favourite sweets, chocolate bars, or even other desserts, there really is no limit to the possibilities.

“No idea is a bad idea and it really is a case of the quirkier the better!”

Entry couldn’t be easier. Simply pick up an entry form in store or download via the Planet Doughnut website, and let your child's imagination run wild. Then, just take a photo of the design and email it to sophie@nathanrous.com or drop it into your local store. Remember to put your name, age, local store and a parent or guardian's contact details.

Entrants must be aged between 5 and 16 years of age, with entrants split into two age categories - 5 to 10 years and 11 to 16 years. The closing date for entries is Thursday 31 August 2023. The shortlisted designs will be put to the public in a social media poll on Planet Doughnut’s social media channels to determine the winner before the winning design is created by the firm's team of expert doughnut makers.

The winner will also get the chance to visit their nearest store to taste test their doughnut before it goes on sale as well as bagging a Planet Doughnut merch haul.

For more information, visit planetdoughnut.co.uk