Telford & Wrekin Council has recognised a young resident, Alfie, for his outstanding contribution to keeping the borough clean and welcoming.

Many residents will already know Alfie Eldridge from his recent appearance on BBC Radio Shropshire, where he spoke about the voluntary work he has been doing on the Wrekin. While most visitors head up the hill to enjoy the views, Alfie has been going a step further - regularly picking up litter and helping to keep the area clean for everyone.

His efforts have not gone unnoticed. This week, the Council presented Alfie with a special litter picker to support him in continuing his brilliant work and to recognise the positive example he is setting within the community.

Alfie’s efforts show how simple actions can make a real difference, and the council is encouraging others to get involved through the Street Champions scheme which now boasts more than 2,000 members.

Residents, businesses, schools and community groups can all play a role in improving their local area, with support including guidance and equipment such as litter pickers, high-visibility vests and rubbish bags to help carry out activities safely and effectively.

Alfie is signed up as a Family Street Champion, highlighting how children can get involved with the support of parents or guardians. Taking part as a family is a great way to spend time outdoors while teaching young people about caring for the environment and building pride in their community.

Organisations can also take part as Workplace Street Champions, carrying out regular litter picks around their premises, including business parks. This helps keep areas beyond neighbourhoods clean and welcoming, while strengthening community ties and contributing towards corporate social responsibility goals.

The council provides the same support and equipment across all schemes, making it easy for anyone to take part. Joining is simple, after completing a short application, new Street Champions are guided through the process and given everything they need to get started.

To find out more, find out more and register your interest here.