The Wedgwood Museum’s origins can be traced right back to the company’s founder, Josiah Wedgwood I. He raised the idea of the historical collection in a letter to his business partner, Thomas Bentley on the 3rd December 1774. The discovery of a hoard of early trials and experimental pieces in a storeroom prompted the company to scour the factory for other pieces of historical interest.

The first museum was opened in 1906, and Wedgwood was amongst the first ceramic manufacturers to have it on a permanent site. It was on display for the public at the factory in Eturia until the outbreak of World War II when, like many other collections, it was packed away for safekeeping.

The Visitor Centre complex included an art gallery, museum galleries, a cinema showing short documentaries and a demonstration hall where visitors viewed the skills of the craftsmen and the traditional methods of making ceramics.

The new build saw 5,500 square feet dedicated to the museum galleries. Cases were arranged in chronological order and were very much in keeping with the 1970s with display surfaces covered with fabrics in four shades of brown! Each area had related graphics and photographic material mounted behind the actual objects.

With the increasing interest in antiques and public awareness of the Trust's collections it was decided to expand and rebuild the Wedgwood Museum's galleries.

During the winter of 1984 construction work started, to double the floor space and to create a ‘living museum' concept. The aim was to provide the visitor with the impression not only of the company's history but an idea of the changes in style, form and design. For the first time a specially created picture gallery allowed the public to view the collection of celebrated Wedgwood family paintings.

The Museum Trust won a Certificate of Distinction in the ‘Come to Britain' awards organised by the British Tourist Authority. The new museum also won the ‘Industrial and Social History Museum of the Year' in the National Heritage and London Illustrated News competition for 1984. However, September 1999 Josiah Wedgwood & Sons decided to refurbish their visitor attraction. 

Having embarked upon a mojor fundraising campaign, a new museum opened in October 2008.  The museum won the Art Fund Prize in 2009. On December 23rd, 2014, the Museum shut its doors as part of a major redevelopment of the Wedgwood Estate, and reopened in 2015 as a part of the wider World of Wedgwood attraction.

Opening times

Mon - Sun: 10am - 5pm

World of Wedgwood,



ST12 9ER

Telephone: 01782 282986