Judging for the esteemed PetQuip Awards took place at Birmingham Dogs Home last week, with surplus samples from entrants being given to the charity, a donation estimated to be worth thousands of pounds.

The award ceremony will take place on 29 September at the National Conference Centre in Birmingham following PATS 2025 – the UK’s biggest pet trade event, recognising the best in the pet sector, from individuals working in the industry, to newly launched businesses, and standout pet products.

PetQuip, the international trade association of pet equipment suppliers, chose to host the judging day at Birmingham Dogs Home’s Solihull centre to support the charity which desperately needs support. PetQuip generously donated over £5000 worth of food, treats, and accessories to the dogs homed at the Birmingham site.

The judging also included utilising some of Birmingham Dogs Home’s rescue dogs and volunteers’ dogs to test products, a welcomed treat by the vulnerable animals in its care.

The PetQuip awards are sponsored by full service marketing agency Leopard Co, which has over 20 years of multi-award-winning experience working in the pet sector. Headquartered in Birmingham, the agency is the proud headline sponsor of the PetQuip Awards and has supported Birmingham Dogs Home pro bono for over five years, helping pets find their forever homes while helping brands find their voice.

As PetQuip Awards headline sponsor, Leopard Co is helping to recognise excellence in pet trade business in the UK and internationally. Attended by over 300 pet industry retail, brand and businesses, the awards celebrate the achievements of pioneering pet businesses across 15 categories.

Birmingham Dogs Home is one of the UK’s oldest and best-known animal charities, providing care since 1892. You can find out more about its dogs, sponsor a kennel, or donate to the charity, on the website: birminghamdogshome.org.uk