A new public art trail has officially launched today (1 May) to mark the tenth anniversary of Staffordshire Day. 

The Staffy Trail features a pack of eleven large Staffy sculptures unleashed across Stoke-on-Trent, Stafford, Tamworth and Lichfield, with additional locations to unlock across the wider county.

Positioned in key gateway locations with strong transport links, the trail is designed to welcome visitors into Staffordshire and encourage exploration beyond the main arrival points. With direct connections via the West Coast Main Line, it is expected to attract visitors from cities including Birmingham, Manchester, Liverpool, and further afield. 

Designed to get tails wagging, the trail encourages people to discover the incredible attractions and places that make Staffordshire the nation’s playground, support local businesses and uncover the county’s rich history along the way. 

Designed by local artists and inspired by ideas from schoolchildren, each stop along the trail tells a unique story about Staffordshire’s heritage, creativity and communities. 

The trail will run for ten weeks and feature a programme of themed weeks to encourage people to experience it in different ways. These will include running and cycling challenges, and even a dedicated ‘paws week’ for visitors exploring with their pets. 

Visitors can download the official trail app to follow the route, unlock rewards at each location and discover even more things to see and do along the way. A printed Staffy Trail map can be picked up at any Staffordshire library. 

For more information, to download the trail app, and to see what’s happening across Staffordshire Day, visit visitstaffordshire.com/follow-staffy.