Tourism businesses from across Telford and Shropshire have been recognised for excellence at the West Midlands Tourism Awards, with strong results across accommodation, attractions, events and visitor experiences highlighting the quality and diversity of the area’s visitor economy.

The awards celebrate outstanding tourism and hospitality businesses from across the region, recognising those delivering highquality experiences and contributing to the growth and reputation of the West Midlands as a leading destination.

For Telford and Shropshire, this year’s results reflect a destination gaining momentum, with multiple wins showcasing the strength, confidence and ambition of the local sector.

As the value of tourism continues to rise supported by new investment, ongoing development and growing demand for staycations the awards mark a standout moment for the area.

Winning businesses will now go on to represent Telford and Shropshire on the national stage later this year, reinforcing the destination’s growing appeal for short breaks and yearround visits.

Gold Award winners from Telford and Shropshire included:
- The Taste of Shrewsbury Experience – New Tourism Business of the Year
- Ironbridge View Townhouse – SelfCatering Accommodation of the Year
- Goldstone Hall Hotel & Gardens – Small Serviced Accommodation of the Year
- Shrewsbury Food Festival – Tourism Event / Festival of the Year

Silver Award winners included:
- Royal Air Force Museum Midlands – Accessible and Inclusive Tourism Award
- Riverside Cabins – Camping, Glamping and Holiday Park of the Year

Bronze Award winners included:
- Action Scott Escapes – Camping, Glamping and Holiday Park of the Year
- Riverside Cabins – Regenerative Tourism Award
- LOOPFEST – Tourism Event / Festival of the Year

Highly Commended recognition was awarded to:
- Royal Air Force Museum Midlands – Large Visitor Attraction of the Year

The breadth of awards reflects the strength of Telford and Shropshire’s tourism offer, spanning accommodation, heritage, food and drink, festivals and sustainable tourism, and demonstrates the collective impact of businesses operating across the destination.