Santa’s nine reindeer will be visiting Birmingham this Christmas as part of a magical sculpture trail, brought to the city centre by Central BID.

Using a special map to locate all nine city centre locations, families can track down Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, Blitzen and, of course, Rudolph, for selfies and to support Birmingham Children’s Hospital Charity at the same time. Scan the QR code on the official map and at the base of each reindeer to donate.

Brum’s Christmas Reindeer Trail has been brought to the city by Central BID Birmingham, the Business Improvement District for the central retail and leisure area, in partnership with arts trail experts Wild in Art

Brum’s Christmas Reindeer Trail launches on 11 November 2024 and continues throughout the festive period until 6 January 2027.