Attic has marked the start of 2026 with a bold refresh of its branding, putting customer experience first and proudly representing the brewery’s Birmingham roots.

Born in South Birmingham in 2018 and built on hard graft, creativity and community, what started in an attic has grown into the largest independent brewery in the West Midlands, whilst remaining 100% owner-operated, self-funded and grounded.

With the goal of becoming the Midlands’ best-loved brewery, Attic has ambitious plans for 2026. Whilst the brewery has long been known by Brummies for its easy-drinking beers, community taproom and colourful branding, the refreshed look will help make the range more accessible to new consumers.

Renowned marketing agency WAA Chosen have produced an evolution of the pattern-heavy, colourful branding that has been the cornerstone of Attic’s brand for several years. The result maintains a playful look, whilst simplifying the messaging, improving consistency across the range and showcasing artwork that is much more compelling for consumers.

2026 promises to be the most exciting year in Attic’s history, with well-placed investment expected to lead to significant growth in both the on- and off-trade and exciting developments to be announced that will help ensure the long-term security and continued success of the business.