Black Country Touring has appointed Genevieve Say as its new Artistic Director.

Genevieve brings 20 years’ experience as an independent performer, choreographer and movement director working across theatre and dance. In 2014, she co-founded Birmingham Dance Network, an artist-led organisation supporting the development of professional dance artists across the West Midlands, where she served as Artistic Director.

Genevieve will join the organisation on a part-time basis during a transitional handover with BCT’s current Co-Artistic Directors, Frances Land and Steve Johnstone, before becoming full time in Autumn 2025.

Frances and Steve will retire from BCT following the delivery of their final projects for BCT – a new site-specific production at Black Country Living Museum, developed in partnership with Jai Patel Dance Company in August, and a national tour of Wild in October and November 2025.

BCT are deeply grateful for their creativity and dedication to the organisation and wider arts community. Even after almost three decades, they have continued to innovate, including staging performances in unusual spaces and engaging audiences during the pandemic through digital work. They leave the organisation in a strong position, with an ethos grounded in place-based partnership, a genuine commitment to equity, diversity and inclusion, and a deeply held belief that the people of the Black Country deserve the very best in theatre and dance.

Black Country Touring strives to engage audiences from all backgrounds, ensuring that everyone can experience the transformative power of the arts. Last year, BCT’s work reached over 15,000 people, with just under a third of audiences being from ethnically diverse backgrounds, and just under a quarter of audiences identifying as d/Deaf or disabled. The organisation continues to break down barriers to access while fostering creativity and connection in the Black Country.

For more information, visit: bctouring.org.uk