Visitors arriving in Worcestershire by rail this summer can now enjoy a smoother onward journey thanks to an expansion of the county’s Worcestershire on Demand service.

Partners including, Great Western Railway, Visit Worcestershire, Worcestershire County Council and Worcestershire Community Rail Partnership, have come together to highlight how simple it is for visitors to book onward transport.

A series of videos will showcase the full journey, from prebooking and rail travel through to onward connections, making it easier to explore the county’s towns, countryside and attractions.

The on-demand service helps bridge the 'final mile' between train stations and key visitor destinations, which can often make rural trips harder for tourists. By improving those connections, more of the county becomes easier to reach by train.

Whether exploring the National Trust’s Croome Court from Worcestershire Parkway or browsing Broadway’s picturesque Cotswolds high street from Honeybourne Station, Worcestershire on Demand makes onward travel simple and convenient.

The initiative supports efforts to improve connectivity and make it easier for visitors to explore Worcestershire, helping more people access the county’s tourism offer while supporting local businesses and communities.

This summer, visitors are encouraged to explore the Visit Worcestershire website to discover attractions they can reach using Worcestershire on Demand and start planning their journey. Visit the website for further information.