Bromyard, Herefordshire - The new town centre window trail celebrates the machines, makers and moments that shaped Bromyard’s British motoring history.

From three-wheeled Morgans built in tin sheds, to jet-powered land speed record cars, Bromyard’s motoring legacy is being brought to life this summer.

Timed to coincide with the Bromyard Speed Festival on Sunday 27 July, the Bromyard Chamber has unveiled a brand-new motoring heritage window trail throughout Bromyard town centre.

The project transforms empty shopfronts into vibrant displays, telling the story of Bromyard’s extraordinary impact on Britain’s automotive past.

The ‘Wheels of Time’ window trail features:

The Vampire Car: Current British land speed record holder. On display are the original bonnet from Richard Hammond’s crash, one of the pilot parachutes, and a rolling video of the car’s dramatic history and rebirth.

Barrie ‘Whizzo’ Williams: One of Britain’s most beloved racing drivers. On display are Whizzo’s trophies, framed memorabilia, and his iconic signed orange helmet.

From Bromyard to Beaulieu: Telling the story of how rare early vehicles from Bromyard’s engineering workshops were sold to Lord Montagu in the 1950s, becoming part of the founding collection of what is now the National Motor Museum.

Pettifer’s & Morgan Cars: Bromyard’s hand-built contribution to the first Morgan Runabouts on Rowberry Street, known locally as “Tin Pan Alley”.

Bromyard Engineering & FastaKarts: From wartime aircraft components to the launch of Britain’s karting scene.

Holdens: A celebration of Bromyard’s leading engineering employer and a tribute to Jeremy Holden, the driving force behind the return of this year’s Jeremy Holden Hill Climb as part of the Bromyard Speed Festival.

"This is more than just a trail of displays - it’s a celebration of what this town has built,” said a spokesperson for Bromyard Chamber. “These windows honour the cars, the craftsmanship and the people who helped shape British motoring - all from right here in Bromyard.”

Each display includes vivid visuals, historic artefacts and QR codes linking visitors to additional stories hosted on the Bromyard Chamber website, offering further information on the town’s motoring and industrial history.

The Jeremy Holden Hill Climb, taking place on Sunday 27 July, is the centrepiece of this year’s Bromyard Speed Festival, and realises Jeremy Holden’s vision to bring closed-road hill climb racing back into the heart of the town.