Cheltenham, also known as Cheltenham Spa, is a regency spa town and borough which is located on the edge of the Cotswolds, an Area of Outstanding Natural Beauty in Gloucestershire. With a motto of Salubritas et Eruditio meaning 'health and education', Cheltenham has been a health and holiday spa town resort since the discovery of mineral springs in 1716 and has a high number of internationally renowned and historic schools.

The town hosts several festivals of culture, often featuring nationally and internationally famous contributors and attendees. The list of festivals includes: the Cheltenham Literature Festival, the Cheltenham Jazz Festival, the Cheltenham Science Festival, the Cheltenham Music Festival, the Cheltenham Paranormal Festival and the Cheltenham Food & Drink Festival. As the home of the flagship race of British steeplechase horse racing, the Gold Cup is the main event of the Cheltenham Festival, held every March.