The Big Wheel is set to return to Winter Glow, the West Midlands’ biggest multi-attraction festive experience, at the Three Counties Showground following popular demand. The popular attraction, standing at 120ft tall, will offer panoramic views of the showground and the surrounding area.

Running from Friday 21 November to Wednesday 31 December, Winter Glow will transform the showground into a festive wonderland for over five weeks of Christmas joy.

The event promises to deliver even more magical experiences in 2025, with its most affordable ticket offering ever available to make it easier for even more local families to create unforgettable moments this Christmas. Alongside the Big Wheel, the event will feature four other attractions:

Ice Skating - Attractions include the West Midlands’ largest covered ice rink. Decorated with twinkling lights and giant snowflakes, the rink is the perfect place to skate along to Christmas classics.

Light Trail - Winter Glow’s breathtaking light trail spans more than 2km and includes over 20 mesmerising light installations. This year, there will be more SEN and dog-friendly dates than ever before, and a new any day ticket option. This will provide families with more flexibility to plan their visit around the unpredictable British weather and busy schedules.

Personalised Santa Experiences - The original event in the region to offer personalised Santa’s Grotto experiences, families are invited to explore Father Christmas’ magical Winter Village, Mrs Claus’ bakery, and take part in a circus skills workshop with Santa’s elves, before meeting the big man himself.

UV Golf - Back for 2025, the 18-hole glow-in-the-dark mini golf course features elf-themed UV designs and fun challenges for the entire family.

Plus, families can find unique gifts at Winter Glow’s Christmas market and enjoy locally made meals at the food court, including Brisket Brothers and the Groovy Greek.

Tickets are now on sale. For more information, please visit the website.